Red Stripe, Appleton Estate, Digicel, Bacchanal Jamaica (For Research Purposes)
Entertainment, Alcohol, Telecommunications, Hospitality
Event Strategy, Brand Activations, Social Media Integration
Ongoing campaigns
In a world where consumers are overwhelmed with digital ads, brands needed a way to create real, lasting connections with their audiences. Traditional marketing alone wasn’t enough—companies required immersive experiences to build loyalty, drive engagement, and generate word-of-mouth marketing.
ICSTE Media understands the power of experiential marketing—we craft live brand interactions that leave lasting impressions.
We analyzed how brands create high-energy, interactive experiences at music festivals, talent competitions, and immersive brand activations. Example: Digicel Rising Stars, a talent competition, positioned Digicel as a brand that invests in local culture and community.
Brands like Appleton Estate turned factory tours into full sensory experiences, allowing visitors to touch, taste, and smell their way through the rum-making process. Red Stripe’s activations at Reggae Sumfest & Dream Weekend included branded lounges, giveaways, and unique engagement zones to reinforce its dominance in the Jamaican beer market.
We examined how brands design shareable moments that encourage real-time social media engagement. Carnival Jamaica sponsors like Bacchanal and Xodus use influencer activations, branded trucks, and exclusive VIP experiences to drive viral content online.
Our research into experiential strategies highlights key brand impact:
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